Javier López Segovia has been appointed as the new Chief Executive Officer of Decathlon ! With an incredible 26 years of experience at Decathlon, Javier has held pivotal leadership roles spanning digital, logistics, and retail. From spearheading Decathlon Germany (2012–2015) to serving as CEO of Decathlon Spain (2015–2022), he has consistently demonstrated his exceptional expertise and vision.
Taking over from Barbara Martin Coppola, who has driven remarkable transformation since 2022, Javier is ready to lead Decathlon into an exciting new era. He aims to enhance Decathlon's market presence, foster digital innovation, and further the mission of making sports accessible to everyone. With such an experienced leader at the helm, Decathlon's future shines brighter than ever.
Join us in congratulating Javier López on this milestone and wishing him great success in his new role! 💼🎉
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